The concept behind this project was to create a greeting card that is centered around a single word that conveys the mood and intention of the message. The word chosen for the greeting card was “Cheers”, so my co-worker and I decided to animate a GIF for this project. The client wanted the word “Cheers” to resemble Florida in a way, to make his possible we added bright colors and things such as oranges, crocodiles, and water waves in abstract forms. The animation was a deconstruction of the word and highly treated hand rendered animation, to be converted into a GIF that would then be sent out through an email.