Hip-Hop DNA: Apple Music

To celebrate 50 years of Hip-Hop history, Apple music created a campaign centered around the legacy and DNA of Hip-Hop and its four different pillars (Origins, MCs, Production, and DJs). 

The team developed a cohesive brand toolkit to be used across different apple services. As part of this team, I helped create a motion design system that worked for all the Hip-Hop pillars and animate all the different deliverables for the campaign.