Spring Loaded:

Apple Event

Spring Loaded was an Apple event, in which the goal was to bring back color into Apple and represent the variety of products through design. As part of the motion team, I helped design and art direct the animation for the events branding and social content. 

We created a behavioral range that could work across different team needs and different platforms ranging from short form videos to videos as long as 30 minutes. By creating a motion range we could support the core identity of the Apple event and expand the identity for other deliverables.

As part of the branding team we also storyboarded and designed for the opening film of the event and then worked with vendors for final animation.