T-Mobile planned an immersive retail video environment focused on expressing the brand personality. Utilizing massive custom LED screens, covering the entryway wall and ceiling, I was able to work with an amazing team of motion designers and creatives to help create ambient video content for cities like NYC, Chicago, Miami, and Santa Monica; that would catch the attention of passers-by and draw them in to experience mobile retail in a new way. We created over 6 minutes of create content that represents T-Mobile's message and the character of each city.
Design and Art Direction: Nick Whichman
Motion Director: Scott Sonnenberg
Motion Design: Yahira Hernandez + Doug Filiak + Chris Meyer + Matt Pinski